Go plastic free & save money! A guide for cafes



We spend a lot of time with businesses. One of the reasons they may not want to make the switch away from plastic is because they are worried it is going to be too expensive. This is a valid concern. Plastic is… well let’s face it, cheap, and alternative products tend to be more expensive. But what if we told you it doesn’t have to affect your bottom line. In fact, that you could even save money? Well it’s true – and on top of that, it’s not hard to do! So let’s talk about how to switch and save.

REDUCE


1. are you giving away too much?

Most businesses are giving out far more disposable items than they need to. Do you need to put a straw (or two) in every drink? What if you asked customers if they needed one? When you make a switch away from plastic, you're saying that you care about the environment. When you make better choices, you encourage your customers to make better choices also. So the simple act of asking questions can have a big impact on your bottom line. We’ve worked with businesses that have reduced straw use by a whopping 80% by doing this!

Some of the other items you can reduce this way are coffee cup lids, bags cutlery, sauce sachets /containers, and lids for sauce, bowls, cups etc.

And if you feel that asking is cumbersome, you could simply stop offering certain items and have signage instead that prompts customers to ask for them if they need.

2. out of sight, out of mind


People are funny creatures, we tend to think we need more than we do. If you leave cutlery, straws, sachets of sugar and salt etc. in obvious sight, people will take them, often without thinking. Put these items out of sight and wait for people to ask for them. That requires them to make a conscious choice about what they actually need. If you’re not convinced, just try it for a week. Instant savings.

3. rethink your packaging


Take a look at what you’re using. Are you using a burger box, when a paper bag will do? Are you giving away whole cutlery sets when people only need a fork? Do your customers really need a double walled coffee cup with a sleeve and a stirrer? These may be conscious business decisions, but they could also be practices that you’ve never thought about. It might be worth thinking about.


4. consider banning


We’re just throwing this out there but... some cafes have managed to ban disposable coffee cups altogether by only selling reusable cups and offering customers their first drink for free. Not convinced? Here is one that did it. Straws are another item that cafes have successfully banned (but we recommend keeping a stash of plastic straws for people with disabilities). If banning, ensure to communicate with your customers about why you're doing so.

5. share the love


Signage that informs your customers about your message and what they can do to help can be very effective. Some of the messages we like include:


  • Straws suck! Lips work just fine.

  • We’ve ditched plastic straws! Ask if you need a paper straw

  • Litter makes its way to the sea.. buy a reusable coffee cup and get your first coffee free

  • Only a couple of items? Use your arms instead of a bag!

  • You don’t really need a coffee cup lid do you? Go lidless!

  • Be kind to the planet, enjoy your coffee topless

  • Slow down and dine in


If you're in Byron, check out our signage options that we made especially for you!



REUSE


So far we’ve only talked about compostables, because many businesses think this is the obvious thing to switch to. But now that you’re warmed up, let’s talk about reusables, because this is where the biggest savings can come from. And if you’re not convinced this is right for you, read on!

1. swap & go


Have you heard of swap & go reusable cup networks? As a cafe, it's usually free to participate, and you simply stock reusable cups provided by the network and swap them as customers bring them in for a new cup. Depending on the network, the customers pay a fee to the network for the service, or you may charge a deposit and refund it when the cup is returned. Customers will either return the cup to you OR to any participating cafe. You will have your cups topped up regularly.

The increasing popularity of these systems show that customers like the convenience. For cafes, every time you use one of the cups, that's one less disposable item you'll use. This means savings for you for often no outlay. You’ll be featured on the network so people to find you, and given marketing material to boot. Win-win! In Byron, we recommend Green Caffeen.

Following suit, there are now even returnable takeaway container networks! Currently only available in Melbourne but soon to spread so keep your eye out.

2. switch to reusables


The more you reuse, the more you will save. Many cafes are already using reusable plates, cutlery etc, but it's also worth considering reusable straws (stainless steel or aluminium). These are becoming more popular with cafes and, while initially expensive, can save you money in the long run. They can be sourced in bulk, are easy to clean, look classy are generally popular with customers.

Some other ideas include setting up a condiment station using refillable bottles instead of sugar and sauce sachets, and reusing the cardboard boxes your goods come in to offer to customers instead of bags.

3. start a mug library


If you have a few old mugs, give this idea a try. Set up a place to store your mugs, like a basket, or hanging up on a wall, and if a customer forgets their own cup, they can borrow one and bring it back. You can ask customers to donate mugs so you’re not out of pocket. Think this won't make a difference? Here is a case study of a cafe who did this and is saving $100 a month. And it isn’t limited to cups, you can try this with bowls, cutlery etc.

4. no takeaway for dine-in


Are your customers requesting takeaway cups and then dining in? Some people just like a lid to keep their drink hot. There is an easy solution, stock a few reusable keep cups for those occasions. Your initial investment will save you money in the long run.

REWARD GOOD BEHAVIOUR


We all need a little push now and then! Help customers make great decisions which save the environment and money for your business.

Sell branded cups and offer customers their first drink free. Reward customers who BYO (bring-your-own) reusable cups or containers. Rewards don't have to be discounts, it could be a loyalty card that gets them their 10th coffee free. Be creative and think about what your customers might value. Join Responsible Cafes or Trashless Takeaway, these are cafe networks who encourage BYO and offer resources to help you. Promote your BYO policy on social media and in-store, and let your customers know for next time.

You can also encourage your customers to slow down and stay for their meal and coffee, avoiding takeaway. Offer them great reasons to stay, such as free wifi, newspapers or magazines, comfortable seating, dine in rewards etc.

TRAIN YOUR STAFF


Once you’ve started to implement these measures, you’ll need to train your staff, as they’re the ones who’ll be using them. Habits take a bit of time and effort to break, so don’t expect to shift the culture of your workplace overnight. We'll be doing a blog on this very soon, so stay tuned. And if you’re not there yet and still looking for how you can transition to plastic free and what products to choose, see our blog Six problem plastics cafes can get rid of NOW (and how to do it).

With a bit of creativity and commitment, saving the earth doesn't need to cost you the earth. Remember, there really are some great reasons to switch - not only will you attract new customers who want to support businesses making a difference, you will also be reducing your carbon footprint, contribution to landfill and marine pollution, and helping keep our beautiful beaches clean. If you're a Byron cafe, join us. We can help you do all this and more!

MAKE THE SWITCH IS AN INITIATIVE OF

UNDER THE 'PLASTIC FREE PLACES' PROGRAM